Eight months. Eight focused sessions. Four experienced faculty. One stronger revenue engine.

Sales growth shouldn't depend on luck, random referrals or heroic individual effort.

The IBAW Sales & Revenue Academy is an eight-month, cohort-based development program designed for professionals responsible for generating revenue.

From building a stronger pipeline and nurturing opportunities to closing deals, growing existing accounts and using AI to sell more efficiently, you'll develop practical skills you can put to work immediately.

And you won't just learn about sales.

You'll build a better way to sell.

This Isn't Another Networking Event

The Sales & Revenue Academy replaces the traditional drop-in roundtable with an intentional development experience.

You'll join a cohort of up to 24 professionals who will learn together from November through June.

Each 90-minute session combines expert instruction, practical application and peer learning. Between sessions, you'll put what you've learned into practice and return ready to share, refine and build on it.

Over eight months, you'll create your own Sales & Revenue Playbook, filled with the strategies, tools and processes you can continue using long after the Academy ends.

What You'll Learn

Turn Customers Into Growth Engines

November 6 | Julie Collins

Learn how to create customer experiences that drive retention, expansion, referrals and advocacy, turning the customers you already have into a meaningful source of future revenue.

Nurture the Deal

December 4 | Craig Lowder

Learn how to keep qualified opportunities moving by building value, maintaining momentum and creating an intentional follow-up process that moves prospects toward a decision.

Close With Confidence

January 8 | Steve Bobowski

Learn how to recognize buying signals, navigate objections, ask for the business and create a close that sets the stage for repeat business and referrals.

Hunt Bigger: Winning the Whales

February 5 | Julie Collins

Identify the accounts worth pursuing and develop a deliberate strategy for opening doors, elevating your positioning and winning larger, more strategic opportunities.

Build a Pipeline of Qualified Prospects

March 5 | Lori Highby

Stop relying on random referrals and sporadic prospecting. Learn how to identify the right prospects, create visibility where they spend their time and build a repeatable lead-generation engine.

AI + Tech for Smarter Selling

April 2 | Lori Highby

Learn how to use AI, automation and sales technology to research prospects, personalize outreach, improve follow-up, manage opportunities and eliminate low-value work without losing the human element that drives relationships.

Lead the Sale From First Conversation to Yes

May 7 | Steve Bobowski

Learn how to intentionally guide a prospect through discovery, value creation, decision-making and close while maintaining momentum throughout the sales cycle.

Build a Sales System That Scales

June 4 | Craig Lowder

Turn individual sales activity into a repeatable system by defining your process, establishing meaningful KPIs, managing pipeline performance and creating accountability.

More Than Eight Classes

Throughout the Academy, you'll:

• Learn from four experienced sales and revenue leaders

• Apply practical tools, frameworks and techniques

• Learn from the experiences of your cohort

• Complete real-world implementation activities between sessions

• Build your personal Sales & Revenue Playbook

• Strengthen your sales process from prospecting through customer growth

• Earn an IBAW Sales & Revenue Academy Certificate of Completion*

*Certificate requirements include attendance at a minimum of six of the eight Academy sessions.

Who Should Attend?

The Academy is designed for professionals who carry responsibility for generating revenue, including sales leaders, business development professionals, account executives, salespeople, business owners and marketing leaders supporting revenue growth.

Whether you're responsible for your own number or helping an entire organization improve sales performance, you'll leave with strategies you can immediately put to work.

Your Investment

IBAW Members: $1,200

Non-Members: $1,500

Your registration includes all eight Academy sessions, program materials, implementation tools, your Sales & Revenue Playbook and participation in the Academy cohort.

Enrollment is for the complete eight-month Academy. Individual sessions are not available for purchase.

Enrollment is limited to 24 participants.

The Academy begins November 6, 2026.

Stop treating sales as a collection of activities. Build a revenue system.